Advertising Postcard

An advertising postcard is a postcard used for advertising purposes (as opposed to tourism and greeting postcards). Because the postcard begins as a blank sheet of paper, the options for what may be advertised are endless. Postcards are used in advertising as an alternative to or complementary addition to other print advertising such as catalogs, letters, and flyers. Advertising postcards may be mailed or distributed by other means.

An advertising postcard is a postcard used for advertising purposes (as opposed to tourism and greeting postcards). Because the postcard begins as a blank sheet of paper, the options for what may be advertised are endless. Postcards are used in advertising as an alternative to or complementary addition to other print advertising such as catalogs, letters, and flyers. Advertising postcards may be mailed or distributed by other means.


Direct-mail advertising postcards


An advertising postcard that is sent in the mail is delivered directly to the recipient. An organization may send advertising postcards to their current customers, their prospective customers, and/or names and addresses to which they want to target their advertisements. Direct mail advertising postcards offer an advantage over other direct marketing mail pieces, such as letters, because the recipient can see the message without having to open the piece of mail. However, they suffer disadvantages also. Because of their relatively small size (see postcards for more information), they cannot carry much content. Because their contents cannot be easily hidden from view, they are not a viable mail piece where privacy and security are a concern.

Many traditional businesses use direct mail advertising postcards. Common examples include:

Realtors - advertising new listings

Political campaigns - getting the message out

Doctors / Dentists - appointment reminders

Others - lawn care, oil change, movie rentals, etc.

Though postcards have traditionally always been rectangular in shape, certain postal authorities, such as Canada’s Canada Post Corporation, do allow certain non-rectangular shaped cards to be mailed.[1] This has given rise to new marketing concepts such as round postcards or cards specifically die cut to match the theme of a particular campaign.



Non-mailed advertising postcards

An advertising postcard which may also known as a free card or an ad card is a postcard which is designed and used to advertise or raise awareness of a company, service or cause. The difference between advertising postcards and normal postcards is distinguished by the fact that advertising postcards are not touristic or solely intended for tourists.

Advertising postcards are usually found in nightclubs, restaurants, bars, cinemas or other locations in major cities generally frequented by the trendy, young social group (ages 18-35). The cards are free to take to patrons of the establishment. They usually contain discreet advertising slogans but have attractive or ingenious images and are produced on good quality card stock with a postcard back. One of the marketing concepts of advertising postcards is that the cards are so attractive people want to pick them up, save them, show, or post them, to a friend and say "have you seen this".

A characterising feature of the cards is that they carry the publisher/distributors name and logo. The card racks usually have between 10 to 20 slots, each one of which contains cards advertising different products, events, promotions etc. Cards are changed on a regular basis so there is a continuing supply of new material for people to take.

Sale - Transportation

Postcard: Barcelona - A city made from Dreams


Singapore Airlines Limited (SIA)(SGX: C6L) is the flag carrier of Singapore. Singapore Airlines operates a hub at Singapore Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets. The company also operates trans-Pacific flights, including the world's two longest non-stop commercial flights from Singapore to Newark and Los Angeles on the Airbus A340-500. Singapore Airlines was the launch customer of the "superjumbo" Airbus A380. SIA has diversified into airline-related businesses such as aircraft handling and engineering. Its wholly-owned subsidiary, SilkAir, manages regional flights to secondary cities with smaller capacity requirements. Subsidiary Singapore Airlines Cargo operates SIA's dedicated freighter fleet, and manages the cargo-hold capacity in SIA's passenger aircraft. SIA has a 49% shareholding in Virgin Atlantic and has also responded to the threats posed by the low-cost sector by investing a 49% stake in Tiger Airways. It ranks amongst the top 15 carriers worldwide in terms of revenue passenger kilometres, is the 11th largest airline in Asia and ranked 6th in the world for international passengers carried. Singapore Airlines was ranked 33rd in Fortune's World’s Most Admired Companies rankings in 2009 and has built up a strong brand name as a trendsetter in the aviation industry, particularly in terms of innovation, safety and service excellence, coupled with consistent profitability.It has won numerous awards and is an industry bellwether for aircraft purchases. Singapore Airlines is headquartered at Airline House, by Changi Airport in the Changi area of Singapore

Condition: MINT
Quantity: 1
Price: US$6.00
Catalog: T006

Postcard: Virgin Atlantic - Un-plug - Pardon?

Randolph Fields, an American-born lawyer, and Alan Hellary, a former chief pilot for Laker Airways, set up British Atlantic Airways as a successor to Laker Airways. Fields got the idea of an airline from London to the Falkland Islands in June 1982, when the Falklands War had just finished and there was need for a service. Fields needed expertise and contacted Alan Hellary, Laker Airways' former chief pilot, who had thought about establishing a regular, commercial service to the Falklands at the same time. Hellary was in contact with colleagues out of work following the collapse of Laker Airways and they worked on the idea. Airbus A340-600However the short runway at Port Stanley Airport and the time to improve it made the scheme unviable, so the idea of the Falklands service was dropped. Instead, Hellary and Fields tried to secure a licence from Gatwick to John F. Kennedy International Airport in New York City. A three-day inquiry in May 1983 rejected it after British Airways, British Caledonian and BAA objected. Hellary and Fields then applied for a licence between Gatwick and Newark Liberty International Airport. It was planned that British Atlantic Airways would use a 380-seat DC-10 to fly to Newark. However, faced with the prospect of direct competition from People Express, a post-deregulation "no frills" discount airline at Newark, they decided to secure more funding before proceeding. Fields met Richard Branson at a party in Central London during which he proposed a business partnership. After protracted and testy negotiations, Fields agreed to a reduced stake of 25% in the airline (renamed Virgin Atlantic) and became first chairman. Following disagreements over operations, Fields agreed to be bought out for an initial sum of £1 million with further payment on Virgin's first dividend. As a result of a High Court action, this additional payment was received shortly before Fields' death from cancer in 1997. On 22 June 1984 Virgin Atlantic operated its inaugural scheduled service between Gatwick and Newark using a leased Boeing 747-200 (G-VIRG) formerly operated by Aerolineas Argentinas. The airline became profitable during its first year, aided by sister company Virgin Records' ability to finance the lease of a secondhand Boeing 747. The firm timed operations to take advantage of a full summer, which included June to September - the most profitable period.

Condition: MINT
Quantity: 1
Price: US$8.00
Catalog: T005

Postcard: Japan Airlines DC-10

The McDonnell Douglas DC-10 is a three-engine widebody airliner, with two engines mounted on underwing pylons and a third engine at the base of the vertical stabilizer. The DC-10 has range for medium to long haul flights. The model was a successor to the company's DC-8 for long-range operations, and competed in the same markets as the Lockheed L-1011 Tristar, which has a similar layout to the DC-10. Production of the DC-10 ended in 1989 with 386 delivered to airlines and 60 to the U.S. Air Force as air-to-air refueling tankers, designated the KC-10 Extender. The DC-10 was succeeded by the related McDonnell Douglas MD-11 which entered service in 1990. The 300-seat DC-10 was designed by Douglas Aircraft Company to offer slightly less seating capacity than the 747 Jumbo Jet. The distinguishing feature of the DC-10 is its three-engine configuration consisting of two wing-mounted engines and one engine at the base of the fin. The DC-10 is used on both domestic and international routes. The international version of this aircraft features extra landing gear on the fuselage.

Condition: MINT
Quantity: 1
Price: SGD$5.00
Catalog: T004

Postcard: Autotoll Hong Kong

Autotoll Club was established in 2006 to provide distinctive and all-rounded privileges to Autotoll customers. Through organizing different member activities, Autotoll can strengthen the communication with and understanding of our customers for prolonged improvement in the service of Autotoll. Autotoll Club brings to the members versatile merchants offers ranging from shopping to dinning to entertainment. It is the privileged membership tailored for motorist looking for quality lives. What's more? There'll be fabulous activities organized from time to time, giving you non-stop surprises! Apply now and enjoy a first 2-year membership fee wavier!

Condition: MINT
Quantity: 1 Set ( 5 pieces)
Price: SGD$8.00
Catalog: T003

Postcard: Star Alliance

Star Alliance is the world's first and largest airline alliance. Founded in 1997, its name and emblem represent the five founding airlines, Air Canada, Lufthansa, Scandinavian Airlines System, Thai Airways International and United Airlines. Star Alliance has since grown considerably and now has 27 member airlines. Three more airlines are expected to become members in 2010. Star Alliance is headquartered in Frankfurt am Main, Germany. The CEO of the alliance since 2001 is Jaan Albrecht, who began his aviation career in 1973 as a pilot for Mexicana Airlines. In 2010, he was named the winner of the Tony Jannus Award for distinguished leadership in the field of commercial aviation.
Membership history
1997 — The alliance is founded by Air Canada, Lufthansa, Scandinavian Airlines System, Thai Airways International, United Airlines. Varig joins later in the year.
1999 — Ansett Australia, All Nippon Airways, and Air New Zealand become members.
2000 — Singapore Airlines, BMI, Mexicana, and the Austrian Airlines Group (Austrian Airlines, Tyrolean Airways and Lauda Air) join.
2001 — Ansett Australia leaves the alliance due to bankruptcy.
2003 — Asiana Airlines, LOT Polish Airlines, and Spanair join.
2004 — Croatia Airlines, Blue1, Adria Airways inaugurate the alliance's regional network. US Airways joins the alliance. Mexicana left Star Alliance after deciding not to renew a code-share with United Airlines.
2005 — TAP Portugal joins the alliance. After merging with US Airways under the US Airways name, America West Airlines joins working through US Airways original membership.
2006 — Swiss International Air Lines and South African Airways join.
2007 — Varig was ejected from the alliance on 31 January. Air China and Shanghai Airlines joined on 12 December.
2008 — Turkish Airlines (on 1 April) and EgyptAir (on 11 July) become members.
2009 — United Airlines' subsidiary, Ted ceased operations in January. Continental Airlines (on 27 October) and Brussels Airlines (on 9 December) become members.
2010 — TAM Airlines (on 13 May) joined the alliance, Aegean Airlines/Olympic Air will become a full member.
2011 — Air India further delayed its entry into Star Alliance and now plans to join by March 2011[6]


Condition: MINT
Quantity: 1 Set (2 pieces)
Price: US$16.00
Catalog: T002

Postcard: Japan Airlines (MD-11)

Japan Airlines International Co., Ltd. (JAL), Kabushiki-gaisha Nihon Kōkū Intānashonaru), is an airline headquartered in Shinagawa, Tokyo, Japan. Its main hubs are Tokyo's Narita International Airport and Tokyo International Airport, as well as Nagoya's Chūbu Centrair International Airport and Osaka's Kansai International Airport. The airline and four of its subsidiaries (J-Air, JAL Express, JALways, and Japan Transocean Air) are members of the Oneworld airline alliance. JAL group companies include Japan Airlines for international and domestic services; JALways for international leisure services; JAL Express for international and domestic low-cost services; Hokkaido Air System, J-Air, Japan Air Commuter, Japan Transocean Air and Ryukyu Air Commuter for domestic feeder services; and JAL Cargo for cargo and mail services. JAL group operations include scheduled and non-scheduled international and domestic passenger and cargo services to 220 destinations in 35 countries worldwide, including codeshares. The group has a fleet of 279 aircraft. In the fiscal year ended March 31, 2009, the airline group carried over 52 million passengers and over 1.1 million tons of cargo and mail. JAL was established in 1951 and became the national airline of Japan in 1953. After over three decades of service and expansion, the airline was fully privatized in 1987. In 2002, the airline merged with Japan Air System, Japan's third-largest airline and became the sixth largest airline in the world by passengers carried. The airline filed for bankruptcy protection on January 19, 2010, after losses of nearly ¥100 billion in a single quarter. The McDonnell Douglas MD-11 is an American three-engine medium to long-range widebody airliner, with two engines mounted on underwing pylons and a third engine at the base of the vertical stabilizer. It is based on the DC-10, but featuring a stretched fuselage, increased wingspan with winglets, refined airfoils on the wing and tailplane, new engines and increased use of composite materials. It also features an all-digital glass cockpit that decreases the flight deck crew from the three required on the DC-10 to two by eliminating the necessity for a flight engineer.

Condition: MINT
Quantity: 1
Price: US$5.00
Catalog: T001